As part of the Open Office series at the Architecture Foundation, we examined the implications for the public of the 2011 Localism Act in England – a political policy which aims to empower local communities in matters of urbanism, but has had limited effect due to the confusing nature of planning policy.

I spent one week working with a team of talented architects dissecting Croydon's 260 page Local Development Framework document. It's a wordy document that ensures only the most determined of residents would attempt to read it from cover to cover.

We set ourselves a goal to reduce the document from 260 pages to a mere 13 pages, and still give the reader enough clear information to understand Croydon's vision for the next 20 years, but in a clear and concise manner.

We then transferred these 13 pages of information into an online web tool that could be used to compare and contrast all eight part's of what we now call: The Croydon Plan.

Produced in collaboration with We Made That, an architecture and design studio based in Hackney, London.

Computer Arts Article
Good.is Article

For my final project at university, I became a nomadic designer for one month. I left the UK behind to lead a transient lifestyle, offering myself to designers, studios and agencies for two days in exchange for the chance to work with some of the best practitioners in Europe.

I travelled by train and plane through Iceland, Turkey, Serbia, Switzerland, Germany, Denmark and the Netherlands. I also kept a blog of the project which you can see here.

With huge thanks to Haffsteinn Juliusson (Reykjavík), Guðmundur Úlfarsson (Reykjavík), KRADS (Reykjavík / Copenhagen), BravoIstanbul (Istanbul), Sandra Djukic (Belgrade), Christian Riis Ruggaber (Zürich), Matthias Hübner (Berlin), Goodmorning Technology (Copenhagen), Golfstromen (Amsterdam), The Brooklyn Brothers (London).

A campaign in collaboration with Golfstromen and the Rotterdam Police to help tackle crime (specifically robberies) within the Delfshaven neighbourhood. It comprised of 10,000 eyes stuck, sprayed and hung within the public domain to help communicate the police force’s hope to combat the crime together.

Two skyscrapers were fitted with a pair of 10m₂ eyes, overlooking the area for the duration of the project. Trams, bus stops and metro trains followed suit and also gained eyes, and with the help of 70 volunteers, the project was realised overnight.

I art-directed a run of 5,000 newspapers (in collaboration with De Ruimte Ontwerpers) to be delivered locally and raise awareness. The campaign ran from September 2011 - January 2012 and within this period, robberies were reduced to zero.

This 64-page book is a speculative narrative exploring these man-made boundaries, and how the objects and systems we’ve designed sculpt us beyond their original intent.

For the narrator this begins when they realise they’ve walked a path set out before them, kept in check by boundaries on either side and glass ceilings above and below. With nowhere to go they’re forced into the fecund space of liminality, a place between borders.

Created in collaboration with Joel Baker, Bhav Mistry, Gréta Benediktsdóttir, Jessica Waters and Joshua Carpenter.

My winning YCN entry for the 2012 brief to create a campaign to make i (The essential daily briefing from The Independent) the most read newspaper among students. The project must begin on campus, and use varied media channels and events. Here's my proposal:

A guerilla lectures series comprised of brief, insightful talks based on one of the six sections of the ‘i’ newspaper.

To begin the campaign, a selection of the UK’s most candid personalities will address crowds of students as they begin to appear on campuses across the country.

Once the campaign has gained traction, it’s as simple and cheap as sending a stack of ‘i’ newspapers to anyone that would also like to air their own views.

The GVB ferry company runs a very frequent commuter service across the IJ river, which separates Amsterdam Centraal with Amsterdam Noord. People take this route multiple times a day, and the intercom was just waiting for something fun - it goes through to the captain of the ferry, steering the boat back and forth all day long.

The Netherlands have a very large ‘snack bar’ culture, which serve up different deep-fried variants of food, from the Kroket to the Frikandel. Their branding is tacky, with terrible typography and fading colour ways. But what if we turned the ferry into a snack bar takeaway?

Created in collaboration with Golfstromen.

Performed a one-hour, live visual set in the Apple Store, Covent Garden,
as part of the Bright Young Brits series. We were asked to create an album cover for the artist Gabby Young & Other Animals' new single "In Your Head".

Created in collaboration with Jack Haslehurst

A2 poster produced for Camberwell College of the Arts, printed directly on home wallpaper.