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The World of COS

This book acted as an internal guide for the staff at COS to understand the future direction of the company. The first section of the book recounts the history of COS, and its journey as a brand using archive and crowdsourced imagery. The second section outlines the company's redefined purpose and manifesto, and the third sets out the four mindsets that will deliver these changes. My role in the project was to design and art direct the book, liaise with printers and feed in to the content strategy whilst working at IDEO.