Golfstromen x Rotterdam Police

10,000 Eyes

2011

A campaign for the Rotterdam Police to help tackle robberies within the Delfshaven area. It comprised of 10,000 eyes within the public domain to help communicate the force’s hope to combat crime together. After the 3-month long campaign, robberies were successfully reduced to zero.

I was responsible for producing the campaign material and identity, including the decals for the skyscrapers, trams and buses, as well as the print elements that were distributed to 5,000 homes in the area. 

Created in collaboration with Golfstromen, an urban intervention studio based in Amsterdam.