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10,000 Eyes

A campaign for the Rotterdam Police to help tackle robberies within the Delfshaven area. It comprised of 10,000 eyes within the public domain to help communicate the force’s hope to combat crime together. Whilst working with The Pop-Up City, I was responsible for producing the campaign material and identity, including the decals for the skyscrapers, trams and buses, as well as the print elements that were distributed to 5,000 homes in the area.