The GVB ferry company runs a very frequent commuter service across the IJ river, which separates Amsterdam Centraal with Amsterdam Noord. People take this route multiple times a day, and the intercom was just waiting for something fun - it goes through to the captain of the ferry, steering the boat back and forth all day long.

The Netherlands have a very large ‘snack bar’ culture, which serve up different deep-fried variants of food, from the Kroket to the Frikandel. Their branding is tacky, with terrible typography and fading colour ways. But what if we turned the ferry into a snack bar takeaway?

Created in collaboration with Golfstromen.