A campaign in collaboration with Golfstromen and the Rotterdam Police to help tackle crime (specifically robberies) within the Delfshaven neighbourhood. It comprised of 10,000 eyes stuck, sprayed and hung within the public domain to help communicate the police force’s hope to combat the crime together.
Two skyscrapers were fitted with a pair of 10m₂ eyes, overlooking the area for the duration of the project. Trams, bus stops and metro trains followed suit and also gained eyes, and with the help of 70 volunteers, the project was realised overnight.
I art-directed a run of 5,000 newspapers (in collaboration with De Ruimte Ontwerpers) to be delivered locally and raise awareness. The campaign ran from September 2011 - January 2012 and within this period, robberies were reduced to zero.